Branding Agency in Hyderabad | Scintilla Kreations

When you drive on the highway and from a distance, you see two golden arches intersecting, you know the fast food eatery is round the corner. A swoosh makes you instantly think of sneakers. A stylised mermaid reminds you of coffee. You immediately recognise the brand just by glancing the image of an apple with a bite. That’s the impact of the logo!. Some of the most recognisable brands have successfully spread globally, breaking language barriers. Technological trends come and go, strategies and techniques evolve but a logo stands the test of time and for all eternity, it is bound to make your business most talked about. What is the purpose of a logo? Logo is the most important part of visual branding. It has the power to create instant recognition among customers. It is rightly said a picture is worth a thousand words. The concept of logos has been around since as early as 9000 BC when ancient civilizations used pictograms to express ideas and thoughts. Over a period of time, people l...

It’s all about Branding. You must have heard it several times. Brand is what makes a successful business.Have you ever wondered as to how to actively shape your brand to make a strong impact on your business? Let us first understand the term ‘’Branding’’. What exactly is Branding? A snappy peep into the history of Branding. Delving a little into the history of Branding, we understand that the word is derived from ‘’Brandr’’ meaning ‘’to burn’’ in ancient Norse language (the ancient Germanic language). It referred to a burning piece of wood. Over the years the meaning changed to depict ownership. As time progressed Branding evolved and has become the most important tool for companies to establish trust with potential customers. According to the American Marketing Association “A brand is a name, term, design, symbol or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” Well, that is the basic definition but there’s so much more that g...